My Story
Growing up, I was always curious about how things worked, especially us humans. I asked lots of questions, eager to uncover juicy tidbits about topics or people that intrigued or fascinated me.
Understanding became an obsession.
When I was 10 years old, my family immigrated to the U.S. from Iran. It was just me, my mom and dad, and my sister, Aviz, who is a year and half my junior. Without other family, friends, money, or any other foundational support, we started from scratch in a brand-new country.
I didn’t speak a word of English. I didn’t understand the culture. I felt lost and very destabilized. And so, our family focused on bare survival.
For my sister and me, that meant excelling in school so we could get college scholarships, decent paying jobs, and some certainty. So for years, we both blazed forward, ending up in high profile jobs in the film business.
But we didn’t feel fulfilled. Just more stable.
In this former life, I was a Marketing Strategy Executive for global media companies and film studios. I built brands and developed marketing campaigns for films, TV shows and the news.
Although I loved the actual function of my job, the hustle lifestyle, corporate culture, and the political gamesmanship it encouraged were not for me.
So a few years ago, I left the corporate world. I had no idea what I was going to do next.
As a child immigrant, I was always terrified of uncertainty. It threatened my sense of stability, and survival. And now I was drowning in it.
I felt really scared. My fear intensified as I sensed a deep resistance to job hunt for my next role.
What followed was an adventurous journey of deep self-reflection, soul searching, and self-discovery. I traveled, and adventured. I experimented and fell in love with plant medicine. I did some deep work and healing.
And I became even more obsessed with psychology.
This process, although intensely challenging at times, helped me understand myself and my gifts in a much deeper way.
It connected me with my inner knowing: my intuition. And revealed deep truths that have become the foundation for how I now live.
- Control is an illusion. Uncertainty is the only certainty. By surfacing and engaging consciously with my deep fear of uncertainty, I’ve managed to befriend it. We dance together now.
What once felt paralyzing now feels liberating. Uncertainty is my new boo, connecting me to the endless possibilities of every day. - Our inner world shapes how we perceive reality, the world around us, and thus how the world sees us. It creates and governs our reality. Our relationships. Our businesses. And our entire lives.
Doing the deep inner work helps us uncover and connect to our truth, and develop an authentic, loving, and compassionate relationship with ourselves. And this relationship serves as the foundation for all others we create, so we can engage with more empathy. - Connecting to our true essence empowers us to live our purpose. It gives us the clarity of vision to build conscious and sustainable brands and businesses, from the inside out. From our core.
- Play is vital. No fun means no joy. And none of us can live a fulfilling life without joy. So I’m doing my best to make some play happen every day.
My days now are mostly spent exploring the unknown and the unfamiliar. I get to feed my insatiable curiosity for ancient wisdom, fresh perspectives, and new voices. I host and curate conversations with fascinating and inspiring people, and share their ideas and untold stories with you.
Open-minded skepticism has proven to be one of my super powers, providing me with the space and discernment to explore ideas through a prism that spots and strips the BS. And exposes the truth.
Deeper insights into psychology have enhanced and enriched my understanding of others, so I can truly influence.
And all of this has raised my strategy and branding game, a lot.
I’ve had the pleasure of helping some truly revolutionary brands define and express their purpose, so that they can amplify their voices and impact.
And this process continues to attract fitting projects and collaborations my way. Work doesn’t feel like work. Or a grind. It’s just fun, most of the time.
It’s like I’m a kid all over again.
I now wake up every morning not knowing exactly what the day, or life, has in store for me.
I wake up, every day, to a world of endless possibilities.
So if you are working on a project that feels aligned, or know someone I would be excited to meet, hit me up. Who knows what we can do together?