Strategy First

AI Advisory, Consulting and Training

for Media and Entertainment

Services

AI is evolving quickly.

New capabilities and challenges keep emerging, and it’s harder than ever to separate the hype from what will truly reshape business and brand strategy.

Audiences are shifting just as fast, as their habits are being rewritten in real time.

People now turn to AI assistants to decide what to read, watch, and buy.

Search happens inside the chat. Recommendations are personalized by default. And your brand’s visibility depends on what these systems can access, understand, and trust.

That’s where I come in.

With a background in entertainment brand strategy, a foundation in consumer psychology, and more than 2.5 years immersed in generative AI, I advise leaders and train teams to navigate this complexity with clarity.

I help organizations build the skills to apply AI strategically—and evolve their strategies as quickly as the world around them.

AI isn’t something you can delegate away.

To make the right calls about strategy, investment, and training, leaders need firsthand experience of what these tools can and can’t do.

That doesn’t mean becoming an AI expert. It means engaging directly, so your own expertise and judgment shape how AI is applied inside your organization.

That’s why my work combines advising and practical training: to give leaders and teams the clarity and confidence to use AI strategically.

Services

AI Training

Practical, interactive workshops to apply AI effectively

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AI Advisory and Consulting

Strategic guidance to build proactive and sustainable AI strategies

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Recommendations

  • Avi’s workshops and training are the absolute best. They provide valuable foundational knowledge and resources in a matter of hours and opened my eyes to a range of use cases I hadn’t considered before. Her mastery of the subject and her ability to translate complex ideas into practical strategies empowered me to begin integrating AI. And I continue to count on her for her guidance and expertise and to stay informed in this fast-moving space.
    Todd Steiner
    Managing Director, Corporate Bank
    East West Bank
  • Avi is a dynamic, insightful, strategic and collaborative AI consultant and trainer. Her training on generative AI and best practices was tailored to the specific needs of our product and sales teams and helped them gain practical knowledge and identify relevant use cases to accelerate our learning and adoption of these powerful tools. I can’t recommend her services highly enough.
    Vanessa Rozanoff
    Chief Revenue Officer
    Jobar International Inc.
  • After doing a series of personalized sessions with Avi, I was blown away by how valuable, practical and tailored her insights are. Her approach helped a non-techie like me gain a foundational understanding of AI and large language models like ChatGPT and Claude, how to interact with these models and the confidence to leverage them for my work and life.
    Michael DeLucia
    Executive Director, International and MS Career Management
    Columbia Business School
  • Avi’s workshops are highly valuable and practical and she has a gift for sharing her passion and expertise in an engaging way. I greatly benefited from her perspective, knowledge and real-world examples and highly recommend her workshops for any individuals or teams interested in harnessing AI.
    Jay Tucker
    Executive Director, Center for Media, Entertainment & Sports
    UCLA Anderson School of Management
  • 1000% worth the time! I gained tremendous insight and know I’m ahead of the curve thanks to Avi’s workshops. I especially appreciate her emphasis on bridging the gap between theory and practice, and focus on practical examples and real-world use cases which helped me to begin implement much of what I’ve learned.
    Sonali Pathak
    Senior Vice President, Business Development and Strategy
    NBC Universal Media – Local

AI Training

Most teams use AI for tasks.

I train them to use it as a strategic thinking partner for research, analysis, strategy development—not just a task rabbit.

These are durable skills build over time as capabilities evolve and can be applied across any platform—ChatGPT, Microsoft Copilot, Google Gemini, Claude, and beyond.

I work with teams at all stages of AI adoption and at every level of technical comfort.

AI Advantage Workshop: Practical Insights & Strategies for Business

This interactive workshop is tailored for both leadership and employees and can be delivered remotely or in-person.

Your team will walk away with:

  • Practical Skills & Confidence: Empowered with foundational knowledge and immediately usable insights they need to use AI as a thought partner—and get high-quality results.
  • Discovery of Personalized Use Cases: With a solid grasp of AI’s capabilities across various models, they’ll l be able to uncover ways to use AI within their specific roles for their distinctive needs and use cases.

It will cover:

  • Brief intro to Generative AI and Large Language Models (LLMs) like ChatGPT
  • The Limitations of LLMs: What They Can’t Do
  • Prompting Strategies and Techniques for Getting High Quality Results + Examples
  • Walkthrough of the ChatGPT’s Updated Interface and New Features (including Projects, Deep Reseach and Memory)
  • Insights and Best Practices for AI Interactions: Do’s and Don’ts + Examples
  • Overview of Top Performing Models: Which to Use for Specific Use-cases?

Customized packages include:

  • 4-hour interactive workshop
  • Additional hour/s of follow-up and Q&A sessions within a week after training: Adaptable for group or individual sessions in the style of office hours or one-on-ones (based on your needs)
  • Companion resource: A curated cheat sheet packed with key insights, strategies, techniques and examples from our sessions to serve as a handy reference for putting AI knowledge into practice. Includes an overview of top performing models and their ideal use-cases.

Investment:

Investment for the foundational ‘AI Advantage Workshop’ will vary depending on the number of participants and desired additional support options. To inquire about this workshop and for a tailored quote, please contact me at avi@joinsavvy.com.

Consulting and Advisory Packages

I partner with companies of all sizes to develop AI strategies aligned with their unique goals and values.

My advisory and consulting services help you:

  • Gain the focus, clarity and insights needed to develop actionable AI strategies aligned with your business objectives.
  • More effectively anticipate, navigate and manage risk and complexity in AI’s fast-evolving landscape
  • Identify and select the most advanced, capable and suitable tools for the needs of your business and use cases
  • Ensure AI strategies, integrations and messaging align with your brand’s values and maintain consumer trust
  • Stay ahead of the curve with strategic briefings on AI breakthroughs and advancements curated through the lens of shifs in audience behavior, your competitive landscape and business goals

Custom Solutions = Maximum Impact

I’ll work closely with you to design a custom service package that meets your distinct business goals and budgetary requirements.

Our engagements can begin with advisory sessions and workshops for needs assessment, then evolve into longer-term collaborative partnerships as needed.

Together, we’ll determine the combination of strategy, advisory, and training offerings that will propel your AI success.

Customized packages include:

  • Strategic advisory sessions for targeted guidance
  • Strategic consulting for project-based or ongoing initiatives
  • Customized workshops for upskilling and easeful integration

Investment:

To inquire about consulting and advisory services, please contact me at avi@joinsavvy.com.

About Me

photo of Avi Hakhamanesh, AI Consultant and Advisor

Hi. I’m Avi.

I’m a Brand Strategist, AI Advisor and Consultant working at the intersection of media, technology, psychology and culture.

I’ve spent most of my career as a global strategy and marketing exec at big media companies and studios, working on film properties, TV shows and the news.

I’ve been completely fascinated by Generative AI since its consumer launch in November of 2022, so I’ve been strategizing and working with it ever since.

Now, I combine AI and brand strategy expertise with my understanding of consumer psychology to help media and entertainment companies develop sustainable and proactive AI strategies that create a real competitive advantage—without getting caught up in the hype.

If you want to learn more about my background, check out my LinkedIn profile.

Follow me on LinkedIn for insights, guidance, tools, and inspiration on how to unlock AI’s full potential in practical and useful ways. I’ll also keep you up-to-date on news that’s worth your time.

Follow me on Linkedin

Got Questions? I’ve Got Answers.

The workshops are beginner-friendly but offer substantial insights for those of you who are familiar with AI tools like ChatGPT. Beginners will gain a solid foundation and practical skills, while experienced users will uncover more advanced strategies and techniques to enhance their skill set. Regardless of your starting point, you’ll leave with valuable knowledge and practical techniques to apply in various scenarios.

I understand that life can be unpredictable, but due to the live, interactive nature of these workshops, and to ensure each session remains intimate and personalized for deep learning, I’m unable to offer refunds once you’ve booked. I cap the number of participants which means turning away others who might have wanted to join, so cancellations impact the experience for everyone.

That said, in case of exceptional circumstances, please reach out to me directly at avi@joinsavvyavi.com. While I can’t guarantee a spot in a subsequent series, I’ll do my best to accommodate you in a future series, if possible.

Please double-check your availability before booking to ensure you can join us!

The workshops are intentionally designed to be live and interactive. Here’s why this matters:Each live session is an opportunity for real-time engagement, where you can directly interact with the AI models, ask specific questions and get immediate clarification.

Also, the AI landscape is rapidly evolving, so while the foundational insights remain the same, I frequently update parts of content to reflect the latest developments, insights and tools.

Terms of Attendance:

By attending the workshops/s, you agree not to record or distribute the content of the session/s without written permission from Strategy First and Avi Hakhamanesh.

Further, you acknowledge that the AI Space is rapidly changing, including the AI models and latest tools, features, and interfaces, and that the law around the use of AI is not completely settled, including but not limited to laws around who owns the copyright to AI generated content. You further acknowledge that generative AI can create false or misleading content, and Strategy First and Avi Hakhamanesh are not responsible for any content you generate or how it is used. It is your sole responsibility to ensure that all content generated is accurate and factual and that all use of the tools is compliant with all laws and regulations. You further acknowledge that Strategy First and Avi Hakhamanesh are not providing any legal, financial, security, or ethical advice. You agree to assume all risks associated with the use of AI tools and technologies and agree to hold harmless Strategy First and Avi Hakhamanesh from any and all claims, damages, liabilities, and expenses arising out of or in connection with the use of such tools and technologies.