In the quiet of dawn, accompanied by the comforting aroma of fresh iced coffee, I start my day with a trusted friend – Artifact.
If you haven’t discovered Artifact yet, let me introduce you! It’s an AI-powered news app developed by Instagram co-founders Kevin Systrom and Mike Krieger that curates news stories based on user interests, preferences, and behavior patterns.
And over the last few months, it has seamlessly woven itself into my morning ritual, helping me stay informed without feeling overwhelmed.
Like an attentive friend, the app has picked up on my interests, my quirks, and my reading habits. With every swipe, click, read article, or saved story, Artifact better understands me, delivering increasingly relevant content. It wasn’t long before I realized it had become my trusted news curator.
When Artifact introduced its AI-powered summary feature, our relationship reached a new level. Now, it doesn’t just find stories tailored to my interests; it presents the essence of each story, helping me to quickly dive into the ones that matter most.
The summary feature also offers a “Poem” and an “Explain Like I’m Five” option, which I use for fun. These versions are far from precise and rarely tell the whole story, but on occasion, add a touch of delight to my reading experience.
Take this poetic gem for example, summarizing a CNN Business article about Adidas’ earnings in the aftermath of the Yeezy aka Kanye West deal:
“Yeezy’s end caused Adidas woe,
Shares rose, but CEO warned of woe
400 million euros sales went low
The Chinese market showed a hopeful glow.”
It’s hardly Shakespeare, but it adds a unique twist to my news digest, don’t you think?
Artifact has also guided me to new voices and more niche, high-quality articles and publications that have enriched my understanding of topics. More than an app, Artifact has quickly become a partner in a shared journey of discovery, understanding, and trust that has evolved and deepened over time.
Artifact, however, does more than just personalize—it builds connections. I can easily share news stories with friends on social media, comment on or bookmark articles, participate in discussions, follow my favorite writers and publications and even adjust the font size.
These capabilities turn Artifact from a simple news app into a dynamic platform for intellectual exploration. Every interaction is an opportunity to deepen my relationship with the brand, as well as engage with a wider community of informed readers.
AI goes beyond the realm of algorithms and data points. It equips brands with a deeper understanding of their audience, empowering a connection that makes them feel seen, heard, understood and valued. When an app evolves beyond a tool, it turns a brand into a trusted companion. One that’s in tune with us, anticipates our needs, and creates meaningful experiences- and therefore a relationship – as it seamlessly enriches our lives. And it all happens one helpful or delightful experience at a time.
Want to try the app for yourself? Head to https://artifact.news/ and follow the directions to download it from the app store. It’s free.
As we journey further with AI into every aspect of our businesses and brands, I’m curious: How do you think AI personalization will shape brand relationships and trust?