Strong Brands: A Manifesto About Branding

Strong brands aren’t built. They’re earned.

They don’t push. They pull. They magnetize.

Strong brands don’t tell. They show.

They talk what they’re already walking.

Strong brands have a soul. They are human.

They connect on an emotional, gut level.  They make you feel.

Strong brands are intentional.

They are led by a clear purpose. Beyond profit.

Strong brands build and nourish relationships.

They show up time after time.  And apologize when they screw up.

Strong brands say what they mean. And mean what they say.

There’s no bullshit. No hype. No empty promises.

They build trust, by earning it.  

There are no short cuts.  No quick fixes. No magic pill.

There is only what you actually do. How you actually show up, day in and day out.

Week in and week out. Year in and year out.

It is that simple.  But it is also that hard.

That’s what makes them strong.